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You maintain an informative website, write relevant content, and focus on SEO efforts to drive visits to your site. You’re doing everything right. So, why aren’t you getting any leads? The answer may just be that you’re missing powerful calls to action (CTAs) to drive these leads home. Polishing off your stellar blog with a simple “Contact Us” button just isn’t compelling enough for most. Instead, your visitors need to be enticed with powerful information that complements their interests.
If you’ve written an amazing blog about the benefits of LASIK surgery, don’t leave it there. Offer them more on this same topic. If your visitor has taken the time to read this blog, then the odds are greatly in your favor that they are in research mode about this very service. In fact, studies show that 75% of blog traffic comes directly from information searchers. The bottom line is that these readers want to know more, and a well-designed and strategically placed CTA can answer this need while also helping you secure their contact information.
At BlinkJar Media, we understand the power that comes from positioning the right CTA in front of the right audience. We can not only help you design and use these tools effectively, we can also help put into place the necessary follow-up measures such as landing page creation to ensure that you don’t miss out on qualified leads who have a genuine interest in your products and services.
