Lead Generation For Professional & Medical Firms

Lead Generation Services

What Is Your Business Currently Doing For Lead Generation?

Getting interested consumers or potential clients to your website is only half the battle.  Getting them to remain interested and stay on your site is the other.  After all, the purpose of driving those visitors is to convert them.  So, how do you do that?  In a word (or two): landing pages.

Landing pages are web pages that capture your visitor’s information through a conversion form.  In short, you make them an attractive offer of information in the form of an e-book or whitepaper that they will find useful.  Of course, you aren’t giving away this information entirely for free.  Rather than monetary payment, your new lead pays for this material by providing their name, email, and any other relevant contact information.  Just like that, you have all of the contact details of an individual or business who is clearly interested in what you do and what you have to offer.

Unfortunately, this critical component of lead generation is underutilized or even completely ignored by the majority of businesses.  In fact, of those B2B companies that actually use landing pages, 66% have fewer than six total.  The downfall seems to come from well-intentioned business owners and marketers who may understand the importance of landing pages but just don’t know where to start.  How do you build them?  How many should you have?  What happens after your lead submits the form?

At BlinkJar Media, we specialize in all aspects of the inbound marketing process.  From SEO to landing page creation, we understand the best practices to drive and convert visitors.  Let us help you answer these questions, and ensure that you are able to capture the information of active leads who have a genuine interest in your products and services.